All about locality

When it comes to used cars and secondhand cars I see myself as something of a guru. I have brought and sold so many hundreds of secondhand cars over the last 20 years or so – I know a lot about engines, a fair bit about the motor trade and can fairly easily acquire some awesome motors. But what the big secondhand car companies don’t seem to realise is that its all about locality – they don’t realise that although 40% of car buyers may travel 20 miles to buy a car – 60% don’t want to go outside their local neighbourhood for it. For example buying a used car in pembs – used cars pembs results in millions of cars not in pembrokeshire at all – why is this the case? surely finely targetting the 60% is more appropriate?